Get RED!!!!

This seems to me to be an exciting, novel way of directing much needed money to a great cause (the Global Fund to provide medication for aids, malaria and tb). With the American Express red branded cared, 1% of your spending (up to 5000 pounds) is transferred every quarter to the Global Fund. If you exceed more than 5000 pounds in spending/year the rate of giving increases to 1.25% on all spent above the threshold.

A Note From Bobby Shriver: "It’s taken us two years to get here and finally (Product) RED has launched. We brought our Partners to the World Economic Forum in Davos, Switzerland, we explained our idea (which some thought was impossible) and now I’d like to hear what you have to say.

But first, let me explain the genesis of this thing we call (RED):"...

So the question was: How do we engage big business in a way that is more than just charity? Could we get them to sell products that make money? Could we get them to direct some of that money to fighting AIDS in Africa? As a result, could we make it easier for people like you and me to ‘do something’ about the problem – sometimes without even knowing it?

Well, we came up with the idea of (RED), a brand that would create a sustainable flow of money to the Global Fund to help fight AIDS in Africa by tapping in to the world of commerce.

The concept is simple: buy (RED) and you get a product just as good as the competition while at the same time ensuring money gets to AIDS programmes in Africa. Not bad for a day of shopping!