MENTION the name Elephant Pharmacy to people here and the response is, That’s the drugstore that prescribes yoga. In fact, Elephant Pharm, as it calls itself, offers a wide variety of alternative remedies — yoga perhaps being the most mainstream — besides traditional prescriptions. Such branding is invaluable to a small company like this, which is striving to carve a niche as the only drugstore in America thinking outside the big box.
Elephant Pharm’s mission is to become a “natural community hub,” where conventional medicine meets other forms of health care, a combination that it says is not found in any other drugstore.
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