Water, Water Everywhere, but Guilt by the Bottleful

While I am not an ardent over-the-top environmentalist, there are two environmental issues that really bug me: styrofoam and single-use containers for beverages and foodstuff. This article highlights some of the issues....

In the last few months, bottled water — generally considered a benign, even beneficial, product — has been increasingly portrayed as an environmental villain by city leaders, activist groups and the media. The argument centers not on water, but oil. It takes 1.5 million barrels a year just to make the plastic water bottles Americans use, according to the Earth Policy Institute in Washington, plus countless barrels to transport it from as far as Fiji and refrigerate it.
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Over the last 15 years, the bottled water industry has been astonishingly successful in turning a product that once seemed an indulgence into a daily companion. Savvy marketers even managed to recast this mundane product as a talisman of sexiness — Jennifer Aniston is the new face of Glacéau SmartWater.

But the fickleness of fashion may be tilting against the industry.