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Across South Korea, a few entrepreneurs are conducting controversial forums designed to teach clients how to better appreciate life by simulating death. Equal parts Vincent Price and Dale Carnegie, they use mortality as a personal motivator for a variety of behaviors, from a healthier attitude toward work to getting along with family members.
Many firms here see the sessions as an inventive way to stimulate productivity. The Kyobo insurance company, for example, has required all 4,000 of its employees to attend fake funerals like those offered by Jung.
There's another motivation: South Korea has the highest suicide rate in the developed world.
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