Gamification "is the process of using game thinking and game mechanics to engage users and solve problems," says Gabe Zichermann, co-author of the book Game-Based Marketing and chairman of the Gamification Summit.
He tells Weekend Edition Sunday host Liane Hansen that the speed-camera lottery in Sweden turns the whole idea of fines and penalties on its head, in a way that only "game people" think of.
Instead of being structured around punishment and negativity, he says, the speed-camera lottery is "all about positive reinforcement." If you drive the speed limit, or under it, you may win some money.
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"Now, what's interesting about Biggest Loser and other gamified examples of weight loss, is they hue to a model for user rewards that I call SAPS," he says.
SAPS stands for Status, Access, Power and Stuff. Zichermann says those are things people want in their lives as rewards — in that order. "It turns out," he says, "that cash isn't that good of a reward. Status is a fantastic motivator for getting people to do stuff."
He tells Weekend Edition Sunday host Liane Hansen that the speed-camera lottery in Sweden turns the whole idea of fines and penalties on its head, in a way that only "game people" think of.
Instead of being structured around punishment and negativity, he says, the speed-camera lottery is "all about positive reinforcement." If you drive the speed limit, or under it, you may win some money.
(..)
"Now, what's interesting about Biggest Loser and other gamified examples of weight loss, is they hue to a model for user rewards that I call SAPS," he says.
SAPS stands for Status, Access, Power and Stuff. Zichermann says those are things people want in their lives as rewards — in that order. "It turns out," he says, "that cash isn't that good of a reward. Status is a fantastic motivator for getting people to do stuff."
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