Facing temptation, brain sends mixed signals

Scientists have figured out what happens in the brain during self-regulation—such as wanting dessert but knowing you really shouldn’t.
Link

“This research suggests a reason why it feels so difficult to control your behavior,” Hutcherson says. “You’ve got these really fast signals that say, go for the tempting food. But only after you start to go for it are you able to catch yourself and say, no, I don’t want this.”