How Nicholas Kristof Uses His Pulpit To Engage People With Empathy

How Nicholas Kristof Uses His Pulpit To Engage People With Empathy
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One advantage of social media is brevity. The other night, gunmen tried to assassinate one of my heroes, a Congolese doctor and anti-rape campaigner named Denis Mukwege. If I had tried to write a column about the attack, most readers would have immediately tuned out. But they let me inflict tweets on them even if they’re not hugely interested in the topic, because I can’t entirely put them to sleep in 140 characters. So Twitter, Facebook, and Google+ enable me to toss out little updates and tidbits that don’t merit a column--or would bore people if they did--but that are part of the mosaic of modern life

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How can activist writers best combat “compassion fatigue” in their writing?

My concern with this issue led me to the research in social psychology and neurology about how we can connect with our readers. A scholar named Paul Slovic has in particular done fascinating research in this field. To me, the lessons of this research are two-fold. First, tell an engaging individual story to suck people in. Second, show that it’s not hopeless, but that progress is possible. That was our strategy in Half the Sky.