Tech Steps Up to Back Bono

Here is an example of a positive result from Bono's one.org campaign...Tech Steps Up to Back Bono: "It looks like a still black-and-white photo of Brad Pitt on your Web browser. And then he starts talking about how people step forth, one by one, to save lives. It's the launch of slick antipoverty video ads featuring Pitt and fellow actors George Clooney, Cameron Diaz, and Tom Hanks, and even conservative preacher Pat Robertson. These ads have played more than 100 million times on thousands of Web sites since June 1. The goal is to run 1 billion of them this month alone"...

WIRING A NATION. His message struck a chord. And now, less than four months later, tech companies including Sun Microsystems (SUNW ), Cisco Systems (CSCO ), and Advanced Micro Devices (AMD ) are busy organizing antipoverty ad campaigns and mapping out fiber-optic plans for Ethiopia.