My the times they are a changing. From American Medical News comes this piece about the changing landscape of pharmaceutical detailing in the doctor's office. With many blockbuster drugs going off patent, few in the pipeline, new rules regarding "gifts" and a recession, it appears that the days of the drug rep might be limited. Peaking at 102,000 reps in 2007, the industry expects no more than 75,000 by 2012.
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