Monday, April 06, 2009

Willpower: A Game Of Strategy

Willpower is a very familiar phrase, but what is it really and where does it come from? What happens in the mind when you resist your impulses in the face of temptation?
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The second strategy used by the mind to resist an impulse, says Mischel, is a little more complicated. It involves not distracting yourself, but actively changing the way that you think about the object of desire. "The pre-wired way that a 4-year-old thinks about a marshmallow if she allows herself to think about it," says Mischel, "is how yummy and chewy they're going to taste."

People tend to focus on the immediate pleasure of the experience. They will think of the temptation, Mischel likes to say, in a "hot" or emotional way that makes it hard to resist. The same can be said of an adult smoker or alcoholic. But if you do want to resist, says Mischel, what you need to do is think about the object you desire in a cold or cognitive way.

So, for example, to help the children resist the treat, before leaving the room Mischel told the kids to imagine the treat in front of them differently. "I told them to think about those marshmallows as if they were just cotton puffs, or clouds. Those instructions to the 4-year-old had a dramatic effect on her ability to wait for the thing that she couldn't wait for before."

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