False information is pervasive and difficult to eradicate, but scientists are developing new strategies such as "de-biasing," a method that focuses on facts, to help spread the truth.
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"You have to be careful when you correct misinformation that you don't inadvertently strengthen it," says Stephan Lewandowsky, a psychologist at the University of Western Australia in Perth and one of the paper's authors. "If the issues go to the heart of people's deeply held world views, they become more entrenched in their opinions if you try to update their thinking."
Psychologists call this reaction belief perseverance: maintaining your original opinions in the face of overwhelming data that contradicts your beliefs. Everyone does it, but we are especially vulnerable when invalidated beliefs form a key part of how we narrate our lives
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