In Pursuit of Elegance: 12 Indispensable Tips

Matthew E. May is the author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing and the ChangeThis manifesto called Creative Elegance. He spent nearly a decade as a close adviser to Toyota and works with creative teams and senior leaders at a number of top Fortune companies.

Question: How do you define elegance?
Answer: Something is elegant if it is two things at once: unusually simple and surprisingly powerful. One without the other leaves you short of elegant. And sometimes the “unusual simplicity” isn’t about what’s there, it’s about what isn’t. At first glance, elegant things seem to be missing something.