Diane von Furstenberg and VSP, the largest non-profit vision benefits company, are working together to give free eye care using a Pinterest campaign.
VSP will donate up to 1,000 certificates for eye exams and glasses — one per repin from its#PinToGiveAndGet board — to youth in need through the New York City Mission Society, a charity chosen by DVF. Each giveaway is valued at $385, which will total up to a $385,000 donation.
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