Wednesday, January 30, 2013

Eat Less by Altering Your Food Memories

Hunger is affected by how much you think you ate

Why do we eat bad stuff, and too much of it?
Naturally, “because we’re hungry and it tastes good” is an answer, but this just begs the deeper question of what call, exactly, we’re answering when we relent to hunger. Is hunger just the stomach’s empty light, pinging the brain with motivation to refill the tank?  Maybe hunger works more like a balance sheet, telling us how many calories we should seek out, relative to how many we have in the bank. Or perhaps hunger is opportunism, indulged in any case where the expected ‘taste-payoff’ is high enough.


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