Recent research finds that a snap decision to quit smoking cigarettes is actually two to three times more effective than planning ahead for the big day.
Some smokers want to quit, but lack the motivation. Others have tried and failed. The trick, according to Robert West of University College London, is to let the motivation build ('This costs too much money,' 'I don't want to smoke around the kids,' 'I'm afraid of cancer' and so on) and then seize the day when a trigger to put down cigarettes suddenly emerges.
'It very much goes against conventional wisdom in the field,' West told LiveScience.
His research is based on interviews with 1,900 smokers and ex-smokers in England. He found that half of attempts to stop smoking involved no planning ahead and that unplanned attempts succeed for longer than planned attempts."
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