Wired 13.02: Revenge of the Right Brain

Wired 13.02: Revenge of the Right Brain: "Our left brains have made us rich. Powered by armies of Drucker's knowledge workers, the information economy has produced a standard of living that would have been unfathomable in our grandparents' youth. Their lives were defined by scarcity. Ours are shaped by abundance. Want evidence? Spend five minutes at Best Buy. Or look in your garage. Owning a car used to be a grand American aspiration. Today, there are more automobiles in the US than there are licensed drivers - which means that, on average, everybody who can drive has a car of their own. And if your garage is also piled with excess consumer goods, you're not alone. Self-storage - a business devoted to housing our extra crap - is now a $17 billion annual industry in the US, nearly double Hollywood's yearly box office take.
But abundance has produced an ironic result. The Information Age has unleashed a prosperity that in turn places a premium on less rational sensibilities - beauty, spirituality, emotion. For companies and entrepreneurs, it's no longer enough to create a product, a service, or an experience that's reasonably priced and adequately functional. In an age of abundance, consumers demand something more. Check out your bathroom. If you're like a few million Americans, you've got a Michael Graves toilet brush or a Karim Rashid trash can that you bought at Target. Try explaining a designer garbage pail to the left side of your brain! Or consider illumination. Electric lighting was rare a century ago, but now it's commonplace. Yet in the US, candles are a $2 billion a year business - for reasons that stretch beyond the logical need for luminosity to a prosperous country's more inchoate desire for pleasure and transcendence.
Liberated by this prosperity but not fulfilled by it, more people are searching for meaning. From the"