A new goratna (cow products) stall at the Bharatiya Janata Party's (BJP) souvenir shop is rapidly outselling dry political tracts, badges, flags and saffron-and-green plastic wall clocks with the face of former prime minister Atal Behari Vajpayee.
"You won't believe how quickly some of the products sold out," says Manoj Kumar, who runs the souvenir shop along with his brother, Sanjeev, at the BJP headquarters in a plush central New Delhi neighborhood. "The constipation medicine is a hot seller."
But the biggest seller is a "multi-utility pill" that claims to cure anything from diabetes to piles to "ladies' diseases."
"It's a miraculous cure" the container declares. A month's supply costs a little over $1.
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