Tuesday, January 31, 2006

T3 - Red iPod incoming

T3 - Red iPod incoming: "Late last week rumours surfaced that a red iPod is in the pipeline. This began following a post on Popbitch which claimed that U2 front man Bono was overheard “in Dublin's Michelin-starred Patrick Guilbaud restaurant discussing a new charity red Amex card and red iPod.” There was nothing to suggest this was more than pure hearsay until Bono today unveiled the aforementioned red Amex card as part of Product Red – a new brand of red merchandise created to help fight the global battle against HIV. The idea is that around 40 percent of the profits received from the sale of these special red products would go to the Global Fund to Fight Aids.

Although Apple hasn’t officially been named as one of the partners in this new charity scheme, we’ve heard that an announcement could soon be on the cards. Stay tuned for more details."

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